As an English professor turned media philosopher, McLuhan left behind a legacy for scholars, theorists, media analysts and artists to dissect and rehash. He's also the proprietor of well-known slogans like "the medium is the message" and the oxymoronic "global village."ĭecades before its existence, Marshall McLuhan identified the "new" technology - which would eventually become the World Wide Web - so precisely it was as though he had interacted with it intimately. "We shape our tools and then our tools shape us," McLuhan once said. For a man who was wary of his own wisdom - claiming it was impossible to have a point of view in the electric age - the Canadian visionary sure did one heck of a job at becoming the quintessential media guru of the 20th and 21st centuries.Īs an educator, philosopher and scholar, it's safe to say that McLuhan predicted how we now interact with technology and, even more accurately, how media and the Internet have seeped into the everyday facets of our lives. "Marshall McLuhan is taken far too seriously," Marshall McLuhan said in a 1967 television interview.
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